My “Ah-Ha” Moment

Are we helping people in a way that they want to be helped? Here’s how to stay current in our digital culture…

Our culture has changed in exponential ways in the last few years. Are we changing with it? Are we reaching people with the gospel differently? Helping new believers grow in new ways?

It’s easy to get stuck in traditional, familiar ways of ministering to someone.

Let me give you my personal, and slightly embarrassing “ah-ha” moment.

Every 6 weeks I went to the same woman to cut my hair. For many months, I thought about a particular book I should buy for her. Yet, I always seemed to be running late to get to my appointment.

Each time I’d leave her shop I’d think, “Next time, I’m first going to stop by a bookstore, buy that book, and bring it with me.” But I never did.

Finally it struck me, as I sat in her shop (still without the book), that I could order the book using my phone.

I asked for her business card, entered her address and told her, “Your book will be here in two days.”

So why didn’t I think of doing that before, with her???

I buy ALL my books for myself, for my kids, for others at I really can’t remember the last time I bought a book in a store.

Yet with her, I thought I needed to stop in a bookstore, buy the book, and hand it to her. WHY???! Here’s why…

It’s how I’ve always acted.

If I am with the person, I should hand the person the gift. It should be tangible. (Maybe gift-wrapped.)

Yet, because I held to that rule, that LAW, she waited many, many months for the book. Once I thought to do it online, she had it two DAYS later!

It was cheaper, easier, and faster for me. Yet it took me many months to think of it!!! And I work on Websites!!

She didn’t think it was rude of me to have it delivered by mail to her. She was very grateful that I went to the effort to order it and pay for it. It didn’t matter to her at all that I was not going to gift-wrap it.

SHE had no problem with me ordering online. I was the one holding to an old, unnecessary rule!

So…when it comes to how we share the gospel, how we disciple someone or help a new believer grow…what rules, what laws do we have in our minds that are limiting our effectiveness?

Here are two possibilities…

1. If a nonbeliever has a question about Jesus, or the Bible, or God’s existence, or whatever…do you feel that you have to go find the answer, then meet again with that person, then present the answer?

OR could you give the nonbeliever a link to investigate for themselves? Could you entrust the discovery to them? Could God speak to them without their needing to wait to meet with you? Could you help them get the answer faster, that day?? And then you could still meet with them and talk about it.

2. If your church has an evangelistic event and 75 people ask Jesus into their lives…do you feel they must be called on the phone and invited to a class, so they can begin growing? Is it alright if only 15 of them actually come to the class? What about the 60 who don’t?

OR could you tell all 75 people to go to and sign up for “The Spiritual Starter Kit.” And ALSO invite them to the class. Then, you’ve given all 75 an opportunity to begin growing that night! And they might feel more comfortable showing up at the class.

I will still see the woman who cuts my hair. But NOW we can talk about the book together! So the idea is not to substitute face-to-face with online.

The idea is to not limit or delay their search for God or their spiritual growth by requiring them to meet with you or come to an event.

Can you serve them, give them something online? Right then? Something from,, or – all great possibilities.

Marilyn Adamson
director of,,