51. Be Persuasive!

by newmedialabsCCC on April 8, 2021

by Marilyn Adamson, director of EveryStudent.com and StartingwithGod.com

Here is how EveryStudent.com is different from most Christian websites…

EveryStudent.com is written directly to nonbelievers. AND the articles and videos seek to persuade.

They don’t just inform. They don’t just share information. They don’t just present theology. The articles are written in persuasion format, like a well-written brochure or advertisement.

That format is not like news writing, or feature writing, or instructional writing, or technical writing. (Each of those have their own style.) Articles on EveryStudent.com are written in a persuasion format, this way:

Get their attention > build their interest > lead them toward a decision > let them take action.

In advertising, it is shortened to: Attention > Interest > Decision > Action.

This is not manipulative. This is helpful!!

People come to Christ in various ways. John 4, the woman at the well, had needs in her life that were emotional. Jesus offered her living water that would satisfy her deepest needs.

In John 3, Nicodemus had a need to understand. He knew Jesus was from God, but he couldn’t quite figure out exactly who Jesus was. He probably expected a theological explanation, so he could place Jesus in the right category. Jesus told Nicodemus that he needed to start from the beginning and be born again. Jesus told Nicodemus, if he would believe in Jesus, he would have eternal life.

So, whether it is a heart need (John 4) or an intellectual need (John 3), we seek to speak to both…giving people emotional/life reasons, and sound intellectual reasons to believe in Jesus. And all the while, encouraging them toward a decision to receive Christ.

Only God can open their hearts and persuade them to believe. Our part?

“So we are ambassadors for Christ, God making his appeal through us. We beseech you on behalf of Christ, be reconciled to God. For our sake he made him to be sin who knew no sin, so that in him we might become the righteousness of God.” 2Cor 5:20,21

We have good news to share. We beseech you…be reconciled to God and become righteous in him.

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